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  • Why so many IP addresses?

    Published: 17/02/2017
    Hi Laura, Merry Xmas and wishing you a Happy New Year! I recently looked at a popular ESP’s IPv4 space and I was astounded. How does an ESP get an IP allocation of 20,480 IPs? ARIN guidelines do not a ... Read more
  • From the archives: Taking Permission

    Published: 17/02/2017
    From February 2010, Taking Permission. Permission is always a hot topic in email marketing. Permission is key! the experts tell us. Get permission to send email! the ISPs tell us. Marketers have respo ... Read more
  • Are seed lists still relevant?

    Published: 16/02/2017
    Those of you who have seen some of my talks have seen this model of email delivery before. The concept is that there are a host of factors that contribute to the reputation of a particular email, but ... Read more
  • Truth, myths and realities

    Published: 14/02/2017
    For a long time it was a known fact that certain ISPs recycled abandoned addresses into spamtraps. There were long discussions by senders about this process and how it happened. Then at a conference a ... Read more
  • Subscription transparency

    Published: 10/02/2017
    I regularly tell clients to be transparent with their sends. With email, permission is better than forgiveness. A surprise change in mail frequency or type leads to complaints. Complaints lead to bulk ... Read more
  • Gmail filtering in a nutshell

    Published: 10/02/2017
    Gmail’s approach to filtering; as described by one of the old timers. This person was dealing with network abuse back when I was still slinging DNA around as my job and just reading headers as a ... Read more
  • January 2017: The Month in Email

    Published: 7/02/2017
    Between client work and our national political climate, it’s been a very busy month around here and blogging has been light. Things show no sign of slowing down in February, so we’d love to hear from ... Read more
  • Email trends for 2017

    Published: 25/01/2017
    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out! The post Email trends for 2017 appeared first on Wo ... Read more
  • What about the spamtraps?

    Published: 25/01/2017
    I’ve been slammed the last few days and blogging is that thing that is falling by the wayside most. I don’t expect this to change much in the very short term. But, I do have over 1200 blog ... Read more
  • Conferences and Events?

    Published: 20/01/2017
    What are readers favorite conferences and events around email and marketing? I’m starting to plan out my schedule for this year. I did a lot of talks at familiar places last year, and I’m ... Read more
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