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  • April 2017: The Month in Email

    Published: 12/05/2017
    April was a big travel month for us. I went to Las Vegas for meetings around the Email Innovations Summit and to New Orleans, where Steve spoke on the closing keynote panel for the EEC conference. I w ... Read more
  • Text to Image ratios in email

    Published: 9/05/2017
    One of the questions I get from folks about delivery is what the optimal text to image ratio there should be in an email. I’ll be honest, I hate this question. Why? Because the question is actua ... Read more
  • … and bad acquisition practices

    Published: 2/05/2017
    I talked last week about how incentivizing people to sign up for your mailing list could be effective when it’s done well. This week I’m staying at a Large International Hotel Chain and I& ... Read more
  • Off to EEC next week

    Published: 29/04/2017
    We’ll be in New Orleans next week for the EEC conference. Steve will be on the closing keynote panel taking about subscription bombing. Say hi! while you’re there! Happy Friday! The post O ... Read more
  • Privacy and tracking

    Published: 28/04/2017
    “I can’t believe you are wearing one of those,” they said while sneering at the Pebble watch I was wearing. Yes, that’s how someone introduced themselves to me at a conference ... Read more
  • Every Download a Confirmation

    Published: 26/04/2017
    We often talk about confirmed opt-in (aka “closed-loop opt-in” or “double opt-in”) as the gold standard for address acquisition for permission-based mail. It’s not the on ... Read more
  • Mailbox tools are a security risk

    Published: 24/04/2017
    On Sunday the NYTimes published an article about Uber’s CEO. One of the pieces of information that came out of that article is services like unroll.me sell information they scrape out of emails ... Read more
  • Quick Vegas trip review

    Published: 21/04/2017
    Made it back from Vegas late last night. It was a great trip, even though I wasn’t officially attending the conference. I did get a chance to see old friends and meet some new people. The Women ... Read more
  • A due diligence story

    Published: 19/04/2017
    due diligence noun. research and analysis of a company or organization done in preparation for a business transaction It’s a term that’s been around for five centuries or so. Originally it ... Read more
  • Malicious email terms defined.

    Published: 18/04/2017
    Legitimate mailers need to distinguish themselves from spammers. One important piece of that is knowing what spammers do. SendGrid has put together some information on common scams and techniques spam ... Read more
  • Responding to complaints

    Published: 14/04/2017
    I sent in a complaint to an ESP earlier today. This was mail from a major UK retailer to an address that is not used to sign up for mail. It’s part of an ongoing stream of spam related to UK ser ... Read more
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