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Alibaba Group’s HEMA Supermarkets: The Real Deal With China’s ‘New Retail’

Published: 14/02/2018

The blistering success of Hema proves large Chinese corporations can be revolutionary. The post Alibaba Group’s HEMA Supermarkets: The Real Deal With China’s ‘New Retail’ appea ... Read more

Source: www.prophet.com
The Conversational Business: Implications for Healthcare

Published: 8/02/2018

Recent research indicates chatbots could generate up to $8 billion in saving for healthcare organizations by 2022. Learn the implications of AI in healthcare. The post The Conversational Business: Imp ... Read more

Source: www.prophet.com
How Do Brand Purposes and Signature Stories Persuade?

Published: 30/01/2018

Stories get heard and change minds. David Aaker explains how stories persuade customers by attracting attention, being authentic, getting shared and more. The post How Do Brand Purposes and Signature ... Read more

Source: www.prophet.com

Technology’s Relentlessly Relevant Secret

Published: 25/01/2018

We all know that consumer technology is relentlessly relevant to our lives. Learn what drives tech brands’ relevance in the Brand Relevance Index. The post Technology’s Relentlessly Relevant Secret ap ... Read more

Source: www.prophet.com
Brand Stories vs. Signature Stories: What’s the Difference?

Published: 23/01/2018

A brand story is not a set of facts, it is a narrative that communicates facts in the context of a story. Learn how David Aaker defines brand stories vs. signature stories. The post Brand Stories vs. ... Read more

Source: www.prophet.com
The Story of the Book: Creating Signature Stories

Published: 16/01/2018

A signature story is not simply a set of facts, but can motivate facts that support your brand message. David Aaker explains how to apply the power of stories by creating intriguing, authentic and str ... Read more

Source: www.prophet.com

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