#brandstrategy

Brands competing on customer-experience can’t afford to have a sub-standard web experience. The post Creating a Customer-First Web Experience appeared first on Prophet Thinking . Read more

David Aaker discusses how DeGiorno & Domino's create new brand subcategories and differentiate themselves in the pizza market with a compelling value proposition. The post Creating a New Subcateg ... Read more

Learn the 3 ways top brands are harnessing innovation to make their brand more relevant to customers and drive brand growth. The post Three Ways Innovation Can Keep Your Brand Relentlessly Relevant ap ... Read more

Charlene Li, Principal Analyst at Altimeter, a Prophet Company is interviewed […] The post The Transformation of Selling Through Digital Enablement appeared first on Prophet Thinking . Read more

All the top brands have one thing in common: relevance. The post 4 Ways To Make Brands Relevant appeared first on Prophet Thinking . Read more

Customer obsession is one of the 4 pillars of relevant brands. Learn 3 strategies to help you think differently about customers, and brands doing it well. The post 3 Strategies to Achieve Customer Obs ... Read more

Learn how 3 Spanish companies in different industries – Santander, Zara, and O2 – have established strong brand recognition in the UK market. The post How 3 Spanish Companies Are Succeeding in the UK ... Read more

Learn 5 content strategies used by top brands to enhance emotional connections with customers and increase brand relevance. The post 5 Content Strategies to Build Emotional Connections appeared first ... Read more

Pharma companies are quickly approaching a crossroads. It’s no longer sufficient […] The post The New Age of BioDigital Pharma appeared first on Prophet Thinking . Read more

There is no doubt that Amazon is upending the retail landscape. […] The post Escaping Amazon: 5 Strategies to Improve Retail Customer Experience appeared first on Prophet Thinking . Read more

The Brazilian private equity group, 3G Capital, who own Kraft Heinz […] The post Why the Failed Unilever-Kraft Heinz Merger is a Very Good Thing appeared first on Prophet Thinking . Read more

The platform's developer conference is focused on community and reality. The post Facebook F8: Community and Reality appeared first on Prophet Thinking . Read more