Hulu rewards binge watchers with ad-free episodes

Published: 12/12/2019
Hulu rewards binge watchers with ad-free episodes
Source: WWW.ENGADGET.COM

Hulu knows many of its viewers watch show episodes back-to-back, and it's determined to bank on that with its advertising. As AdWeek hinted back in the spring, Hulu is rolling out an ad system designed for binge watchers. The approach uses machine learning to predict when you're likely to marathon a show, and then sends "contextually relevant messaging" that acknowledge your view

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