Durian gentrification: don’t sniff, it’s Malaysia’s soft power plan to become Musang King of the world

Published: 2/12/2019
Durian gentrification: don’t sniff, it’s Malaysia’s soft power plan to become Musang King of the world
Source: WWW.SCMP.COM

The humble durian has been hitting the headlines ever since China approved the import of flash-frozen whole Malaysian durians back in March. Since then, there has been much speculation over the economic, social and environmental impacts the move will have.There is great demand in China for durian, especially the premium Malaysian variety, Musang King, which fetches high prices abroad: a 300g box o

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