Cannabis kombucha, gluten-free edibles: weed companies jump on wellness trends

Published: 13/05/2019
Cannabis kombucha, gluten-free edibles: weed companies jump on wellness trends
Source: WWW.THEGUARDIAN.COM

Companies are adding cannabis to smoothies or pairing it with herbal supplements to target a new class of consumers When really good weed is widely available, how does a business convince customers to buy theirs? The answer is branding, and for many companies, that means a focus on “wellness”. Some cannabis companies combine the drug with various nutritional supplements and herbs – and ascribe ben

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