Under Armour to use Hong Kong as its launching pad for Asia-Pacific growth and competition with bigger sportswear rivals

Published: 24/03/2019
Under Armour to use Hong Kong as its launching pad for Asia-Pacific growth and competition with bigger sportswear rivals
Source: WWW.SCMP.COM

New York-listed sportswear brand Under Armour is scaling up in Asia as it competes with global industry giants. But it will do so, on its own terms.The company, which will open a regional headquarters in Hong Kong later this year, will not change its products to fit in with the global “athleisure” trend, senior management said in an interview.President and chief operating officer Patrik Frisk admi

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