Triscuit is debuting its first product that isn't a cracker in its 119-year history as it takes aim at millennials and Gen Z

Published: 12/03/2019
Triscuit is debuting its first product that isn't a cracker in its 119-year history as it takes aim at millennials and Gen Z
Source: WWW.BUSINESSINSIDER.COM

Triscuit is debuting its first-ever product that is not a cracker, with the new Wheatberry Clusters.  The snack is made with wheat berries in kernel form, combined with various nuts, seeds, and dried fruit.  Sally Barton, Triscuit's senior brand manager, says that Triscuit plans to target younger shoppers with the Wheatberry Clusters, appealing to on-the-go, health-conscious snackers.&n

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