'Beer wars': big brewers target Nigerian drinkers

Published: 10/02/2019
'Beer wars': big brewers target Nigerian drinkers
Source: NEWS.YAHOO.COM

Gigantic billboards advertising beer now dominate the skyline of Nigeria's megacity, Lagos, signalling the escalating battle between multinational brewers for drinkers in Africa's most populous country. For years, Nigerian Breweries has dominated the sector with brands including Gulder, Star and top-of-the-range Heineken. It recently opened a new factory outside Lagos and launched Budweiser to f

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