Carl’s Jr. Uses Plants, Not Sex, to Sell New Beyond Famous Star

Published: 8/01/2019
Carl’s Jr. Uses Plants, Not Sex, to Sell New Beyond Famous Star
Source: VEGNEWS.COM

Fast-food chain Carl’s Jr. recently debuted a commercial to advertise its new Beyond Famous Star burger. The commercial departs from the company’s sex-based marketing—which previously featured scantily clad women messily eating animal product-laden burgers—by starting the 17-second advertisement with the statement “ode to a plant,” alongside imagery of a growing

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