What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine

Published: 17/09/2018
What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine
Source: PACEDM.COM

PACEDm.com The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated is consistently reflected by the nature and scope of recent investigations and enforcement actions. Take nutraceuticals, for example. Product efficacy claims based upon “competent and reliable scientific” eviden

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