Consumers to TV Providers: Careful with My Data

Published: 8/08/2018
Consumers to TV Providers: Careful with My Data
Source: WWW.SOUNDANDVISION.COM

The chart, excerpted from the just-released “TV Services: Pay TV in a Data-Driven World” report, shows consumer perceptions of data collection and use among U.S broadband households. Courtesy of Parks Associates. One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest researc

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