Stories get heard and change minds. David Aaker explains how stories persuade customers by attracting attention, being authentic, getting shared and more. The post How Do Brand Purposes and Signature Stories Persuade? appeared first on Prophet Thinking .
As a retailer that began its journey in the catalog business, L.L.Bean has taken many steps to evolve its supply chain to cater to consumer demand. The latest move has lengthened and improved its fore ... Read more
China Evergrande Group, the mainland’s largest property developer by sales, is raising HK$23 billion (US$2.96 billion) from convertible perpetual securities at an indicative range of 3-4 per cen ... Read more
I’ll cut to the chase and say, yes, I think it is time to hope. We still face a mixed landscape when it comes to inclusion. We continue to see reports of pay inequity; we know artificial intelligence, ... Read more
Australians will have best view of a rare super red blue Moon tonight (Wednesday, January 31), but the weather forecast isn't ideal for star gazing. The once in a 150-year event may be missed by many ... Read more
This is pretty big news for the god forsaken healthcare industry, a vacuous and evil industry who thinks they can … The post Amazon, Berkshire, and JP Morgan Form Own Healthcare Company; Healthc ... Read more
Scientists in China have used 3D printing to grow new ears for five children born with an ear defect called microtia. Chondrocytes were taken from the children’s ears and used to grow new ear-shaped c ... Read more
Cryptocurrency prices are in broad decline this morning, as overnight jitters extend into Asian markets. A short-time ago, the composite index on Markets Insider showed Bitcoin trading back under $US1 ... Read more