How Do Brand Purposes and Signature Stories Persuade?

Published: 30/01/2018
How Do Brand Purposes and Signature Stories Persuade?
Source: WWW.PROPHET.COM

Stories get heard and change minds. David Aaker explains how stories persuade customers by attracting attention, being authentic, getting shared and more. The post How Do Brand Purposes and Signature Stories Persuade? appeared first on Prophet Thinking .

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