Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars

Published: 17/11/2017
Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars
Source: WWW.NIEMANLAB.ORG

Instead of using tote bags, tickets to live events, or other swag, The Guardian‘s membership program has grown to 800,000 supporters a year and a half after doubling down on its membership initiative. The key? A shift from a commercially focused plea to an emotional, service-based request, the two women leading the effort said. “Our...

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