Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

Published: 16/11/2017
Why Storytelling Needs to Be at the Heart of Your Online Video Strategy
Source: TUBULARINSIGHTS.COM

With over 600M devices running ad block software, the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. But at the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips.So how do you break through with video to engage with consumers? By telling them a story they can believe in.

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