Watch: Here's What You Should Be Focused On Instead of the 'Pivot to Video'

Published: 16/11/2017
Watch: Here's What You Should Be Focused On Instead of the 'Pivot to Video'
Source: ADAGE.COM

Complex CEO Rich Antoniello is tired of talking about the pivot to video. During the Ad Age Next conference today, Antoniello said that a more productive conversation would be about ways to become more effective for advertisers in driving sales and adding value to the end consumer. "People get lost in optics-driven metrics rather than meaningful metrics," he said. Continue reading at AdAge.com

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