'This is not TV': A growing number of advertisers feel duped by YouTube (GOOGL)

Published: 16/11/2017
'This is not TV': A growing number of advertisers feel duped by YouTube (GOOGL)
Source: WWW.BUSINESSINSIDER.COM

Google created Google Preferred as a way for advertisers to run ads in the top content on YouTube. But advertisers have found lots of problematic content in the Preferred lineup. As more ad buyers dig into what's really for sale through Google Preferred, there's a growing sense among some that Google oversold the premium, brand-safe nature of these videos. Google has been purging some channels f

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