Snapchat rolls out audience-based targeting for filters (SNAP)

Published: 16/11/2017
Snapchat rolls out audience-based targeting for filters (SNAP)
Source: WWW.BUSINESSINSIDER.COM

This story was delivered to BI Intelligence " Digital Media Briefing " subscribers. To learn more and subscribe, please click here . Snapchat has rolled new targeting capabilities for its filter ad campaign offerings,   Ad Age   reports. Filters are graphical overlays that users place on their snaps. Brands can advertise their products on filters by running sponsored filter campaigns.

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