Google is taking its smart speaker battle with Amazon to movie theaters across the country (GOOGL)

Published: 16/11/2017
Google is taking its smart speaker battle with Amazon to movie theaters across the country (GOOGL)
Source: WWW.BUSINESSINSIDER.COM

Google is touting the Google Home Mini through an experiential marketing campaign running  through the holiday season. It is running an ad for the smart speaker in 200 movie theaters across the US that actually triggers the theater's lights to dim at the end. The activation is part of a broader and aggressive marketing effort by the company to tout the smart speaker. Google last month  unveiled t

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