Marketing 101: What is a vanity link (or vanity URL)?

Published: 15/09/2017
Marketing 101: What is a vanity link (or vanity URL)?
Source: SHERPABLOG.MARKETINGSHERPA.COM

Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity URL to create a nice, easy, memorable and branded URL to lead your customers from your offline marketing to your landing pages.

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