Branding in the Real World: Responses to Acronym Branding I

Published: 27/10/2016
Branding in the Real World: Responses to Acronym Branding I
Source: WWW.BRANDINGMAGAZINE.COM

Our new series, “Branding in the Real World”, uses the case based method to deal with some of the most pressing brand questions that leaders face. Each one is based on a real story although some of the details and names are fictionalized. For each case, we invite an expert to pen a response directed […]

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