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  • Coming of Age in the Era of Email

    Published: 21/11/2016
    As an email professional, I’ve been kicking around the idea for quite some time that email is part of our maturation process. My theory isn’t scientific, it’s based on simple observation and a conclus ... Read more
    Source: sendgrid.com
  • Recipients and the Spam Button

    Published: 19/11/2016
    Earlier this week Litmus and Fluent hosted a webinar title “Adapting to Consumers’ New Definition of Spam.” This had a number of fascinating facts about email marketing, many of which shou ... Read more
  • Targeted marketing done badly

    Published: 18/11/2016
    There was quite a bit of content I cut out on my rant about parasites in the email ecosystem earlier this week. I had whole section on people who ask to connect on LinkedIn and then immediately send a ... Read more